Identity Crisis

Do you recognize this building as 444 Market Street? If you go to San Francisco and try to find 444 Market Street, you will never find it. The address no longer exists. However, if you look for 1 Front Street, you will find this building. What is going on? Why do some people call it 444 Market, and some call it 1 Front?

I got curious, so I went inside and asked the people at the security desk, and here’s the story.

Apparently, this building used to have the address 444 Market Street. However, it was sold, and the new owners changed the address to avoid any association with the previous owners. The security people said that they still have equipment marked “444 Market”, and people still call it 444 Market. So I think I will tag my shots of this building with “444marketstreet” and “1frontstreet” just to add to the confusion.

This building is one of my favorite buildings in San Francisco to shoot. It has so much interest. You can see all my shots of 444 Market on Zooomr, or check out everybody’s 444 Market shots. Good stuff.